Project: Countdown Trailer Reveal
Employer: Think Jam
Date: May 2015
For the theatrical release of San Andreas, we constructed an online poster advert that counted down to the release of the official trailer by crumbling away as if being affected by earthquakes. This was a timed release, so the countdown had to both be flexible and accurate.
After the trailer had been revealed it was replaced with a second version of the advert that allowed the trailer to be revealed by simply clicking it - at which point the poster would crumble and decay as before, but at a much more accelerated rate.