Project: Multilingual Facebook Competition
Employer: Think Jam
Date: December 2013 / February 2014
For the cinema and home entertainment releases of the second movie in The Hobbit trilogy, we constructed a multilingual, multi-partner campaign as a Facebook app. The concept was a "treasure hunt" in which users would visit partner websites over a number of weeks to win entries into a competition to win a two week holiday to New Zealand.
The campaign ran in the UK, France, Germany, Switzerland, Italy and Russia and was resounding success.